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Geotab alternative

Optivo and Geotab compared for teams that have vehicle data and still build routes by hand

Optivo builds delivery routes from the day's orders and shows the vehicles in the same tool: the plan is ready in 5-30 minutes instead of half a day. Geotab sells fleet telematics, through its GO device or data from the manufacturer's cloud. This comparison is for teams that already have vehicle data and still build routes by hand.

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Why people look for a Geotab alternative

Teams using Geotab for deliveries almost always reach the same point: the vehicle data is there, but the route is still built by hand or by another piece of software. Geotab's Routing & Optimization, announced in February 2024, plans routes, territories and appointments and dispatches jobs; the site does not claim multiple time windows per customer, vehicle capacity, multiple depots or sector rules, which are the daily reality of distribution. People also look elsewhere when the functions beyond telematics have to be sourced from Marketplace partners, or when they want a single vendor for planning, tracking and driver app.

  • Routing & Optimization plans routes, territories and appointments; the site does not claim multiple time windows, vehicle capacity or multiple depots
  • Functions beyond telematics come through Marketplace partners
  • Pricing on quote: GO device plus a monthly fee, from Geotab or a reseller
  • Since 1 October 2025 Geotab has also held the former Verizon Connect and Visirun customers in Europe, in transition to MyGeotab

Key differences

How Optivo is different

1

Building the routes or planning routes

With Optivo, tomorrow's route comes out already built. OptivoRoute, Optivo's route optimization software, starts from the day's orders and decides which deliveries go on which vehicle, in what order and from which depot, respecting time windows (including multiple ones), vehicle capacity, priorities and the rules configured during onboarding. Optivo customers run it with three-compartment vans with adjustable partitions (dry, chilled, frozen), with pickups and deliveries paired in the same route, and with transfers outside the depot. Geotab's Routing & Optimization plans routes, territories and appointments and dispatches jobs; the site does not claim multiple time windows per customer, vehicle capacity, multiple depots or sector rules.

2

Delivery platform or vehicle telematics

Optivo is built around the delivery: the driver closes each stop in the app with signature, photo and notes, the recipient gets notifications by WhatsApp, SMS or email, and the Control Tower flags delays and missed deliveries and inserts new stops mid-route with replanning. OptivoTrack, Optivo's tracking system, brings position, fuel consumption and fuel anomalies, driving style, CO2 per vehicle and per route, geofences and expiry dates into the same tool. MyGeotab is built around the vehicle: position, engine, driving style, maintenance, with Geotab Ace to query the data in natural language.

3

Devices in the quote or GO device

With Optivo, Optivo-branded OBD or CAN devices are normally provided on loan for use, or purchased if you prefer to capitalise them, and Cloud OEM with no hardware covers 30+ brands from 12 automotive groups, activated by VIN and compliant with the EU Data Act. The quote is sized on the volumes you plan, agreed upfront, not on the individual deliveries performed. With Geotab you pay for the GO device plus a monthly fee, from Geotab or a reseller; for factory-connected vehicles there is hardware-free OEM data.

4

Optimized plan and actual route

Optivo keeps the optimized plan and compares it with the vehicle's actual trace, vehicle by vehicle, in kilometres and in euros at the cost per kilometre the company sets: you see how far the routes driven drifted from how they were built, and on which vehicles. Geotab's site does not claim a comparison between the optimized plan and what the vehicle actually did.

5

Who follows the rollout

Optivo is an Italian team that configures your sector's constraints during onboarding and follows the customer directly: pharmaceutical distribution, food and beverage, and agri-food deliveries to large retail are the cases it knows from the inside. In Italy Geotab has offices in Rome, Milan and Ferrara, support with an Italian number and a network of resellers.

At a glance

Who it is for Teams planning deliveries with vans and light vehicles Large or multi-country fleets that want vehicle data
Route optimization Builds routes: vehicle assignment, time windows, capacity, multiple depots Routing & Optimization: routes, territories, appointments, dispatch
Vehicle tracking Plug & play OBD, CAN bus, hardware-free Cloud OEM (30+ brands) GO device (new European family in late 2026); hardware-free OEM data
Driver app and proof of delivery Driver app in the browser, nothing to install: three taps to close a delivery Partner solutions in the Marketplace
Where the AI works On the orders: Magic Order extracts them from Excel, CSV, PDF, photos or text On fleet data: Geotab Ace answers questions in natural language
Contract Normally a subscription; installed licence available on request GO device plus monthly fee, from Geotab or a reseller
Pricing Quote on planned volumes On quote, no public price list
Presence in Italy Italian team, onboarding in Italian Direct since 2025 (Rome, Milan, Ferrara) and resellers
Plan vs actual Plan compared with the actual trace, vehicle by vehicle, in km and euros Comparison not claimed on the site

Want to see this comparison on your own routes? Thirty minutes with your data, no strings attached.

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Commercial models compared

Optivo sizes the quote on the volumes you plan and includes devices, driver app and onboarding. Geotab sells the GO device plus a monthly fee per vehicle, from Geotab or a reseller.

Optivo

The quote is sized on the volumes you plan, agreed upfront, not on the individual deliveries performed. Optivo-branded OBD or CAN devices are normally provided on loan for use, or purchased if you prefer to capitalise them; Cloud OEM with no hardware where the vehicle allows it. Normally a subscription; on request also a licence installed on the company's own systems, with a separate fee for services. Book a demo for a quote on your routes.

Geotab

Pricing on quote, from Geotab (in Italy also directly since 2025) or from an authorised reseller: GO device plus a monthly fee per vehicle. There is no public price list.

What changes with Optivo

With Optivo, kilometres drop by 10-20% and fuel by 10-15%, with 5-10% fewer vehicles needed; route planning takes 5-30 minutes. Payback comes in 3-9 months.
Results from Optivo projects

10-20%

fewer kilometres from the first months

When Optivo is the right choice

Optivo is for you if…

You already have vehicle data, but tomorrow's route is still built by hand, in Excel or in another piece of software. You have time windows, vehicle capacity and several loading points to respect, and you want the plan ready in 5-30 minutes instead of half a day. You want proof of delivery, recipient notifications and vehicle positions in the same tool, under one contract. You prefer an Italian team that configures your sector's constraints and follows you directly.

Geotab at a glance

Geotab sells fleet telematics: the GO device, hardware-free data from the manufacturer's cloud for some brands (Hyundai, Stellantis, Mercedes-Benz, Ford), the Geotab Ace assistant and a Marketplace of partners for functions beyond telematics. In Italy it sells on quote, directly since 2025, with offices in Rome, Milan and Ferrara, and through a network of resellers.

Who Geotab is for

Geotab is aimed at large or multi-country fleets that want to read vehicle data, from the GO device or the manufacturer's cloud, and source functions beyond telematics from Marketplace partners.

How to move from Geotab to Optivo

The switch is timed on the expiry of the contract with Geotab or the reseller, so you never pay two fees at once.

  1. 1

    Set the date on the contract expiry

    The Optivo team works with you to activate the platform when the Geotab contract ends, without months of overlap.

  2. 2

    Bring orders and master data as they are

    Customers, addresses and orders come in through Magic Order, the OptivoRoute chat: upload Excel, CSV, PDF or photos, or paste text; the AI extracts the orders, looks up what is missing in your history and asks for confirmation when something does not add up. For continuous flows there are documented REST APIs, and the connection to your management system is checked case by case in a demo.

  3. 3

    Choose how to track the vehicles

    Optivo-branded plug & play OBD or CAN bus devices, normally on loan for use or purchased, on the vehicles that need them; Cloud OEM with no hardware for factory-connected vehicles. GO devices stay on the Geotab platform.

  4. 4

    Configure the constraints with the team

    During onboarding you set time windows, capacities, depots and sector rules. Drivers sign in to the app with email and password and close a delivery in three taps.

We'll walk you through the switch on your own data: orders, vehicles and the end date of your current contract.

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FAQ

How is Optivo different from Geotab's Routing & Optimization?

OptivoRoute starts from the day's orders and distributes them across vehicles, decides the sequence and the departure depot, and respects time windows (including multiple ones), capacity and sector rules. With Optivo, kilometres drop by 10-20% and fuel by 10-15%, and planning takes 5-30 minutes. Geotab's Routing & Optimization plans routes, territories and appointments and dispatches jobs; the site does not claim multiple time windows per customer, vehicle capacity or multiple depots.

Who sells and supports Optivo and Geotab in Italy?

Optivo sells directly: contract, onboarding and support are handled by the Optivo team, which configures your sector's constraints and follows the customer directly. Since 1 October 2025 Geotab has had the former Verizon Connect commercial teams in Europe and has sold directly in Italy, with offices in Rome, Milan and Ferrara and an Italian support number, as well as through authorised resellers.

I have Visirun or Verizon Connect: how is Geotab involved?

Since 1 October 2025 Verizon Connect's commercial business in Europe, Visirun included, belongs to Geotab: installed devices keep working, the Visirun app and Reveal logins stay in use, support is Geotab's team in Ferrara and the destination platform is MyGeotab. The Verizon Connect page explains what changes for migrating customers and what Optivo does differently.

How do vehicles connect to Optivo if I have Geotab GO devices today?

With Optivo each vehicle connects in one of two ways: with an Optivo-branded OBD or CAN device, normally on loan for use or purchased if you prefer to capitalise it, or with Cloud OEM and no hardware for factory-connected vehicles, activated by VIN. The choice is made vehicle by vehicle during onboarding. GO devices stay tied to the Geotab platform.

How much does Optivo cost compared with Geotab?

With Optivo the quote is built on the number of vehicles, the modules you choose and the volumes you plan, agreed upfront, not on the individual deliveries performed, and includes devices, driver app and onboarding. The contract is normally a subscription; on request also a licence installed on the company's own systems, with a separate fee for services. Thirty minutes of demo on your own data gets you to a concrete number. Geotab publishes no price list: GO device plus a monthly fee, on quote, from Geotab or a reseller.

How long does it take to move to Optivo?

For standard configurations, onboarding can be immediate: the platform runs in the cloud and devices take a few minutes per vehicle to install. With customizations or team training it can take up to a few weeks, with constraints configured during onboarding together with the Optivo team. Timing the switch on the expiry of the Geotab contract avoids paying twice.

Updated on:

How this comparison was made

Comparison written by Optivo from the competitor's public sources, checked on the date shown.

Information about Geotab was checked against the sources listed as of the update date. Prices, products and terms can change: check the official channels before deciding.

Geotab renewal coming up, or arriving from Visirun? Bring your routes to a demo and see how Optivo builds them.

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