Cookie Policy
Information on the use of cookies pursuant to Directive 2002/58/EC and EU Regulation 2016/679
Last updated: November 8, 2026
1. What Are Cookies
Cookies are small text files that websites send to the user's browser, where they are stored and retransmitted to the same websites on subsequent visits. Cookies serve various purposes, have different characteristics and can be used by both the website owner and third parties.
Pursuant to Art. 5(3) of Directive 2002/58/EC and in accordance with the Italian Data Protection Authority's Guidelines of June 10, 2021, strictly necessary technical cookies do not require user consent.
Pursuant to Art. 5(3) of Directive 2002/58/EC and in accordance with the Italian Data Protection Authority's Guidelines of June 10, 2021, strictly necessary technical cookies do not require user consent.
2. Technical Cookies (Necessary)
Technical cookies and storage are used solely for the operation of the website and are exempt from prior consent requirements under EU and Italian regulations.
Pages with forms use the Cloudflare Turnstile anti-bot check, which may use its own technical cookies or storage for the sole purpose of telling people and automated programs apart. It is strictly necessary for security and requires no consent.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| optivo-cookie-consent | Technical (localStorage) | Stores the consent choice: categories, date, policy version and a random record identifier | Persistent |
| optivo_utm_attribution | Technical (sessionStorage) | Stores for the duration of the session the origin of the visit (campaign parameters, landing page, referring site), attached only to requests voluntarily submitted through forms | Session |
| Interactive tools state | Technical (sessionStorage) | Keeps the answers given to quizzes and calculators on the site for the duration of the session | Session |
| __cf_bm | Technical (Cloudflare) | Bot management cookie to distinguish human traffic from automated traffic and protect the website | 30 minutes |
Pages with forms use the Cloudflare Turnstile anti-bot check, which may use its own technical cookies or storage for the sole purpose of telling people and automated programs apart. It is strictly necessary for security and requires no consent.
3. Cookies Subject to Consent: Analytics and Marketing
Analytics. With consent to the Analytics category of the banner, the website uses Microsoft Clarity, a behavioral analytics service provided by Microsoft Corporation that enables anonymized session recording and heatmap generation. Clarity cookies are installed only after explicit consent, in compliance with applicable EU and Italian regulations.
Cloudflare Web Analytics, used for aggregate traffic statistics, does not install cookies and does not collect personally identifiable data, therefore it does not require consent.
Cookies installed by Microsoft Clarity (with consent only):
Marketing. With consent to the Marketing category of the banner, the website uses the LinkedIn Insight Tag, a service provided by LinkedIn Ireland Unlimited Company (Wilton Place, Dublin, Ireland) that records the visit to the site to measure visits and to show relevant Optivo ads on LinkedIn to people who visited the site (retargeting). The tag script is loaded only after explicit consent: before you choose, no data is sent to LinkedIn. The tag collects the URL of the visited page, the referring site, the IP address (truncated or hashed by LinkedIn), device and browser characteristics, and the date and time of the visit; LinkedIn states that direct identifiers are removed within 7 days and the remaining pseudonymized data is deleted within 180 days. LinkedIn members can manage their advertising preferences in the LinkedIn ad settings; visitors without an account can use the guest opt-out page.
Cookies installed by LinkedIn (with consent only; indicative durations, applied on a rolling basis, from the LinkedIn cookie table last updated August 26, 2026):
With the same consent, the website uses the Google Ads tag, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) that measures how many people who arrive from an Optivo ad on Google open the demo booking, download a resource or sign up for the newsletter. The tag is loaded only after explicit consent: before you choose, no data is sent to Google. It is used only to measure campaigns and is not set up to build remarketing lists. When, with consent, a resource or newsletter form is submitted, the email entered is turned in the browser into an unreadable code (SHA-256 hash) and sent to Google to attribute the conversion to the ad (enhanced conversions, see the Privacy Policy). With the same consent the website keeps the ad click identifier for the visit, or reads the one already stored in the _gcl_aw cookie, and uses it to link the click to any demo booked, also through a random reference code entered in the booking form (see the Privacy Policy, "Measuring demos booked from Google Ads").
Cookies installed by Google Ads on the website's domain (only with consent; durations from Google's advertising cookie table, checked on November 6, 2026):
On its own domains (google.com, googleadservices.com, doubleclick.net) Google may read or set other cookies related to conversion measurement, for example GCL_AW_P and GCL_AU_P (90 days), ar_debug (90 days) and NID (6 months), described in the same table. Preferences on Google ads can be managed from My Ad Center.
Optivo storage tools, only with consent:
Cloudflare Web Analytics, used for aggregate traffic statistics, does not install cookies and does not collect personally identifiable data, therefore it does not require consent.
Cookies installed by Microsoft Clarity (with consent only):
| Name | Type | Purpose | Duration |
|---|---|---|---|
| _clck | Analytics (Clarity) | Stores a unique user identifier for Clarity | 12 months |
| _clsk | Analytics (Clarity) | Links visited pages to the user's browsing session | 1 day |
| CLID | Analytics (Clarity) | User identifier for Microsoft Clarity | 12 months |
| MUID | Analytics (Microsoft) | User identifier for Microsoft services | 13 months |
Marketing. With consent to the Marketing category of the banner, the website uses the LinkedIn Insight Tag, a service provided by LinkedIn Ireland Unlimited Company (Wilton Place, Dublin, Ireland) that records the visit to the site to measure visits and to show relevant Optivo ads on LinkedIn to people who visited the site (retargeting). The tag script is loaded only after explicit consent: before you choose, no data is sent to LinkedIn. The tag collects the URL of the visited page, the referring site, the IP address (truncated or hashed by LinkedIn), device and browser characteristics, and the date and time of the visit; LinkedIn states that direct identifiers are removed within 7 days and the remaining pseudonymized data is deleted within 180 days. LinkedIn members can manage their advertising preferences in the LinkedIn ad settings; visitors without an account can use the guest opt-out page.
Cookies installed by LinkedIn (with consent only; indicative durations, applied on a rolling basis, from the LinkedIn cookie table last updated August 26, 2026):
| Name | Type | Purpose | Duration |
|---|---|---|---|
| li_fat_id | Marketing (LinkedIn, on this site's domain) | Indirect user identifier for conversion tracking, retargeting and analytics | 30 days |
| li_giant | Marketing (LinkedIn, on this site's domain) | Aggregated indirect identifier for conversion tracking | 7 days |
| bcookie | Marketing (LinkedIn, third party) | Browser identifier, also used for security and diagnostics | 1 year |
| bscookie | Marketing (LinkedIn, third party) | Remembers that a logged-in LinkedIn user passed two-factor verification | 1 year |
| lidc | Marketing (LinkedIn, third party) | Routing to a LinkedIn data center | 24 hours |
| li_gc | Marketing (LinkedIn, third party) | Stores the consent to non-essential cookies given on LinkedIn by visitors without an account | 6 months |
| li_sugr | Marketing (LinkedIn, third party) | Probabilistic match of a user's identity | 90 days |
| UserMatchHistory | Marketing (LinkedIn, third party) | Synchronization of LinkedIn advertising identifiers | 30 days |
| AnalyticsSyncHistory | Marketing (LinkedIn, third party) | Stores the time of a synchronization with the lms_analytics cookie | 30 days |
| lms_ads | Marketing (LinkedIn, third party) | Identifies LinkedIn members off LinkedIn for advertising | 30 days |
| lms_analytics | Marketing (LinkedIn, third party) | Identifies LinkedIn members off LinkedIn for analytics | 30 days |
With the same consent, the website uses the Google Ads tag, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) that measures how many people who arrive from an Optivo ad on Google open the demo booking, download a resource or sign up for the newsletter. The tag is loaded only after explicit consent: before you choose, no data is sent to Google. It is used only to measure campaigns and is not set up to build remarketing lists. When, with consent, a resource or newsletter form is submitted, the email entered is turned in the browser into an unreadable code (SHA-256 hash) and sent to Google to attribute the conversion to the ad (enhanced conversions, see the Privacy Policy). With the same consent the website keeps the ad click identifier for the visit, or reads the one already stored in the _gcl_aw cookie, and uses it to link the click to any demo booked, also through a random reference code entered in the booking form (see the Privacy Policy, "Measuring demos booked from Google Ads").
Cookies installed by Google Ads on the website's domain (only with consent; durations from Google's advertising cookie table, checked on November 6, 2026):
| Name | Type | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Marketing (Google Ads, on the website's domain) | Random browser identifier linking visits to campaign conversions | 90 days |
| _gcl_aw | Marketing (Google Ads, on the website's domain) | Stores the identifier of the click on an Optivo ad (gclid); written only for people arriving from an ad. With consent, the website also reads it to link the click to any demo booked | 90 days |
On its own domains (google.com, googleadservices.com, doubleclick.net) Google may read or set other cookies related to conversion measurement, for example GCL_AW_P and GCL_AU_P (90 days), ar_debug (90 days) and NID (6 months), described in the same table. Preferences on Google ads can be managed from My Ad Center.
Optivo storage tools, only with consent:
| Name | Type | Purpose | Duration |
|---|---|---|---|
| optivo_ads_click | Marketing (Optivo, sessionStorage) | Keeps the identifier of the click on a Google Ads ad (gclid, gbraid or wbraid) and the arrival time, to link it to a booked demo | Session |
| optivo_ads_click_sent | Marketing (Optivo, localStorage) | Lists the clicks already sent to the Controller, so that their deletion can be requested if consent is withdrawn in a later visit | 90 days |
4. Third-Party Cookies
Third-party cookies and tools present on the website:
The zcal, Inc. demo booking calendar is loaded on the contact page, and the booking links open the form on zcal's website. The data entered in the form is processed by zcal as a data processor on behalf of the Controller (see the Privacy Policy). For the cookies zcal uses on its own pages and in the embedded calendar, please refer to zcal's Privacy Policy.
- Cloudflare (
__cf_bm, Turnstile) — Technical tools for bot management, anti-bot checks on forms and DDoS protection. Strictly necessary, no consent required. - Microsoft Clarity (
_clck,_clsk,CLID,MUID) — Behavioral analytics cookies. Installed only with user consent. — Clarity disclosure - LinkedIn (
li_fat_id,bcookie,li_sugr,UserMatchHistoryand the others listed in Section 3) — Marketing and retargeting cookies of the Insight Tag. Installed only with user consent. — LinkedIn cookie table - Google Ads (
_gcl_au,_gcl_awand the others listed in Section 3) — Conversion measurement cookies of Google Ads campaigns. Installed only with user consent. — Google cookie table
The zcal, Inc. demo booking calendar is loaded on the contact page, and the booking links open the form on zcal's website. The data entered in the form is processed by zcal as a data processor on behalf of the Controller (see the Privacy Policy). For the cookies zcal uses on its own pages and in the embedded calendar, please refer to zcal's Privacy Policy.
5. Managing Cookies
On first visit, a banner is displayed with three equally prominent commands: Accept all, Reject all and Customize, which opens per-category choices preset to denial. No cookie subject to consent is installed before you choose; technical cookies (necessary for operation) are installed regardless of consent.
You can change or withdraw your choice at any time through the "Review your cookie choices" link in the footer of every page. Withdrawal stops new tracking immediately; cookies already installed are removed where technically possible and in any case expire according to the durations listed in the tables.
Your choice is recorded in your browser with date, policy version, selected categories and a random record identifier, and an identical copy is kept in an internal register of the Data Controller as documentation of consent. The register contains no IP address and no other browsing data: the only link to the user is the random identifier stored in their browser. The banner is not shown again to users who have already chosen, unless this policy changes significantly (for example when a new category is activated).
You can still manage or delete cookies through your browser settings:
Note: disabling technical cookies may impair the functionality of certain parts of the website.
You can change or withdraw your choice at any time through the "Review your cookie choices" link in the footer of every page. Withdrawal stops new tracking immediately; cookies already installed are removed where technically possible and in any case expire according to the durations listed in the tables.
Your choice is recorded in your browser with date, policy version, selected categories and a random record identifier, and an identical copy is kept in an internal register of the Data Controller as documentation of consent. The register contains no IP address and no other browsing data: the only link to the user is the random identifier stored in their browser. The banner is not shown again to users who have already chosen, unless this policy changes significantly (for example when a new category is activated).
You can still manage or delete cookies through your browser settings:
Note: disabling technical cookies may impair the functionality of certain parts of the website.
6. Data Controller
The Data Controller is Optivo S.r.l., with registered office at Via Michele Lessona 61, 00134 Rome (RM), Italy, VAT IT16678681004, REA Number: RM-1669693.
Contact: privacy@optivologistics.com.
For more information on the processing of personal data, see the Privacy Policy.
Contact: privacy@optivologistics.com.
For more information on the processing of personal data, see the Privacy Policy.