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Hedyla alternative

Optivo and Hedyla compared for teams planning deliveries in Italy

With OptivoRoute, Optivo's route optimization software, routes respect time windows, capacity and multiple depots, and OptivoTrack, Optivo's tracking system, reads vehicle data. Hedyla is Barcelona-based logistics software, part of the Milan-based Leviahub group since 2026, with a TMS, warehouse management and an optimizer. If you plan deliveries in Italy, here are the differences.

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Why people look for a Hedyla alternative

Hedyla shows up in AI answers and in the shortlists of people searching for a route optimizer in Italian: the site has an Italian version and the product covers planning, a driver app and delivery tracking. Evaluating it from Italy raises three questions. The first is who runs onboarding: the site lists no Italian office, phone number or customers, and the published case studies are Spanish. The second is the depth of the constraints: the optimizer page lists time windows, priorities, capacity, shifts and breaks, and does not mention multiple departure depots. The third is the vehicle: fleet management relies on GPS hardware installed by Hedyla or already in place, and the site does not say how it reads factory-connected vehicles.

  • The site has an Italian version; the office, the phone number (+34) and the published cases are in Spain
  • The optimizer lists time windows, priorities, capacity, shifts, breaks and cross-docking; it does not mention multiple departure depots
  • Vehicle position comes from the app's GPS or from GPS and tachograph hardware installed by Hedyla or already in place
  • Pricing on quotation, with no public price list and no free trial stated; since 2026 the company is part of the Leviahub group

Key differences

How Optivo is different

1

Delivery routes on top of your ERP, or a full logistics platform

OptivoRoute starts from the day's orders, decides which deliveries go on which vehicle, in what order and from which depot, and respects time windows (including multiple windows), capacity per vehicle and the industry constraints configured during onboarding. Warehouse and invoicing stay in the ERP you already have, which can connect through Optivo's APIs: you change the way you build routes without redoing everything else. Hedyla sells a platform that runs from transport to the warehouse: a TMS with tariffs and pre-invoicing, a WMS, a supply chain simulator and a route optimizer.

2

Multiple depots and industry constraints, on top of time windows and capacity

OptivoRoute handles multiple depots, time windows (including multiple windows), capacity per vehicle, priorities, owner-drivers and retail delivery sequences. Optivo customers use it with three-compartment vans with variable partitions (ambient, chilled, frozen), with pickups and deliveries combined in the same route, with returns to the depot and a second departure, and with transfers outside the depot. Hedyla's optimizer page lists deliveries by time window, customer priorities, vehicle capacity, order types, driver shifts and breaks, pickups and deliveries to several customers, and cross-docking points; it does not mention multiple departure depots.

3

Optivo-branded devices and Cloud OEM, or installed GPS hardware

OptivoTrack has three modes: a plug-and-play OBD device, a CAN bus device for advanced telemetry, and Cloud OEM with no hardware, using the manufacturer's data (30+ brands from 12 automotive groups, activated with the VIN, compliant with the EU Data Act). It returns position, fuel consumption and fuel anomalies, driving style, CO2 per vehicle and per route, geofences, document deadlines and maintenance. With Hedyla, fleet management reads position from the app's GPS and, for vehicle data, from GPS and tachograph hardware: the site says that if you do not have the hardware, Hedyla installs it, or it integrates the GPS systems you already use. The site does not say which hardware it is, nor how it reads factory-connected vehicles.

4

Magic Order on top of spreadsheets and APIs

In Optivo, orders also come in through Magic Order, the chat in OptivoRoute: you upload Excel, CSV, PDF or photos, or paste text; the AI extracts the orders, looks up missing data in your history and asks for confirmation when something does not add up. The APIs for ERP, management and WMS systems remain for anyone who already has an automated flow. In Hedyla, orders come in from spreadsheets or through the APIs.

5

Who runs onboarding from Italy

Optivo is an Italian team that configures your industry's constraints during onboarding and follows the customer directly: pharmaceutical distribution, food and beverage, and agri-food deliveries to large retail are the cases it knows from the inside. Hedyla's site has an Italian version; the office, phone number and published cases are in Spain. Since 2026 the company has been part of Leviahub, headquartered in Milan, and the site does not yet mention an Italian team.

At a glance

Built for Teams planning deliveries every day in Italy, with onboarding in Italian Mid-sized and large companies in Spain managing transport and warehouse
Route optimization Multiple time windows, capacity, priorities, multiple depots, industry constraints Time windows, priorities, capacity, shifts, breaks, pickups and deliveries, cross-docking
Multiple departure depots Yes, with returns to depot and new departures in the same route Not stated on the site
Vehicle tracking Plug-and-play OBD, CAN bus or Cloud OEM with no hardware (30+ brands) App GPS; GPS and tachograph hardware installed or already in place
Driver app Driver app in the browser, nothing to install: three taps to close a delivery Mobile app: load, documents, navigation, signature, photos and comments
Recipient notifications WhatsApp, SMS or email SMS or email
Order intake Magic Order (Excel, CSV, PDF, photos, text) and APIs Spreadsheets or APIs
Contract Usually a subscription; on request an installed licence On quotation; no terms or free trial published
Price Quote on planned volumes On quotation, no public price list
Presence in Italy Italian team, onboarding in Italian Italian-language site; office and phone in Spain; Leviahub group in Milan

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Commercial models compared

Optivo sizes the quote on the volumes you plan and includes devices, driver app and onboarding. Hedyla sells on quotation, with no public price list.

Optivo

The quote is sized on the volumes you plan, agreed up front, not on the individual deliveries completed. Optivo-branded OBD or CAN devices are usually provided on loan for use, or purchased so you can capitalise them; Cloud OEM with no hardware where the vehicle allows it. Usually a subscription; on request also a licence installed on the company's own systems, with a separate fee for services. Book a demo for a quote on your routes.

Hedyla

Pricing on quotation: the site invites you to request a demo and publishes no price list, contract terms or free trial. In Spain, Hedyla is a digitalising agent of the Kit Digital programme, with grants of up to €12,000 reserved for Spanish businesses.

What changes with Optivo

With Optivo, kilometres drop by 10-20% and fuel by 10-15%, with 5-10% fewer vehicles needed; route planning takes 5-30 minutes. Payback comes in 3-9 months.
Results from Optivo projects

10-20%

fewer kilometres from the first months

When Optivo is the right choice

Optivo is for you if…

You plan deliveries every day in Italy and need routes that respect time windows, capacity and multiple departure depots. Your routes carry industry constraints: temperature compartments on the same van, pickups to redeliver, retail delivery sequences. You want fuel consumption, driving style and CO2 from the vehicle in the same contract as the routes, through Optivo-branded devices or the manufacturer's cloud. You want an Italian team that configures your constraints and follows you directly, while you keep the ERP you already have.

Hedyla at a glance

Hedyla Technologies S.L. is a Barcelona company that has been part of the Milan-based Leviahub group since 2026. It sells a logistics platform that includes a TMS with tariffs and pre-invoicing, a WMS, a route optimizer, a driver app and fleet management, on quotation. The customers published on its site are Spanish.

Who Hedyla is built for

Hedyla addresses mid-sized and large companies, above all in Spain, that want transport, warehouse and route optimization in the same product, with tariffs and pre-invoicing in the TMS.

How to move from Hedyla to Optivo

The move takes a few weeks to prepare; the Optivo platform is in the cloud and ready right away.

  1. 1

    Bring orders and master data as they are

    Customers, addresses and orders come in through Magic Order, the chat in OptivoRoute: Excel, CSV, PDF or photos. The AI looks up missing data in your history and asks for confirmation when something does not add up.

  2. 2

    Choose how to track the vehicles

    Optivo-branded plug-and-play OBD or CAN bus devices, usually on loan for use or purchased so you can capitalise them; Cloud OEM with no hardware for factory-connected vehicles. GPS hardware installed by Hedyla is governed by your Hedyla contract: check what it provides before cancelling.

  3. 3

    Configure the constraints with the team

    During onboarding you set time windows, capacity, depots and industry rules. Drivers log into the app with email and password and close a delivery in three taps.

  4. 4

    Connect ERP, management and WMS systems

    For continuous flows there are documented REST APIs: the connection with your ERP is checked case by case in the demo. Transport documents come out eFTI-compliant.

We'll walk you through the switch on your own data: orders, vehicles and the end date of your current contract.

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FAQ

Is Hedyla an Italian company?

No. Hedyla Technologies S.L. is a Spanish company based in Barcelona, founded in mid-2019. The site has an Italian version; it does not list an office, phone number or customers in Italy, and the contact number is Spanish. Since 2026 it has been part of Leviahub, a Milan-based logistics software group, which announced the acquisition on 7 April 2026 together with Master Informatica. Optivo is an Italian team that runs onboarding and follows the customer directly.

Hedyla optimizes routes: how is Optivo different?

OptivoRoute starts from the day's orders, assigns them to vehicles and decides the order and the departure depot, with multiple time windows, capacity and industry constraints configured during onboarding. With Optivo, kilometres drop by 10-20% and fuel by 10-15%. Hedyla's optimizer plans with time windows, priorities, capacity, shifts, breaks, pickups and deliveries and cross-docking points, and the site does not mention multiple departure depots.

How does Optivo track vehicles compared with Hedyla?

OptivoTrack uses Optivo-branded OBD or CAN devices or Cloud OEM with no hardware (30+ brands), and returns fuel consumption, fuel anomalies, driving style and CO2 per vehicle and per route. Hedyla reads position from the driver app's GPS and, in fleet management, from GPS and tachograph hardware that it installs or integrates if already in place; the site does not say which type, nor does it mention factory-connected vehicles.

How much does Optivo cost compared with Hedyla?

Optivo works on quotes: the price is built on the number of vehicles, the modules you choose and the volumes you plan, agreed up front, not on the individual deliveries completed, and it includes devices, driver app and onboarding. Usually a subscription; on request also a licence installed on the company's own systems. Hedyla publishes no price list: pricing is on quotation after a demo. A demo with your data is the way to get a quote.

How long does it take to switch to Optivo?

Usually a few weeks: the platform is in the cloud and ready right away, constraints are configured during onboarding, and devices take a few minutes per vehicle to install. Orders and master data come in through Magic Order or through the APIs to your ERP, so the first optimized route can be compared with today's before the previous system is switched off.

I also need warehouse management: does Optivo work alongside my WMS?

Yes. Warehouse, tariffs and invoicing stay in the WMS and ERP you already use. Optivo adds routes, a driver app with proof of delivery, recipient notifications, the Control Tower and vehicle data. For continuous flows there are documented REST APIs: the connection with your ERP is checked case by case in the demo.

Updated on:

How this comparison was made

Comparison written by Optivo from the competitor's public sources, checked on the date shown.

The information on Hedyla was checked against the sources listed as of the update date. Prices, products and terms can change: check the official channels before deciding.

Bring your orders to a demo and see how Optivo plans your routes in Italy, with vehicle data alongside.

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