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Webfleet alternative

Optivo and Webfleet compared for deliveries with vans and light vehicles

Optivo builds van routes from the day's orders and follows them with devices on free loan and a driver app, in the same tool. Webfleet is Bridgestone's telematics, built mainly for heavy vehicles and tachographs. This comparison is for teams that deliver with vans and still build routes by hand.

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Why people look for a Webfleet alternative

Those who use Webfleet for deliveries almost always reach the same point: the position of the vehicles is there, but someone still builds the route by hand. Webfleet's optimization, Order Optimisation, resequences one driver's stops with a click; it does not assign deliveries to vehicles and does not handle capacity, time windows or multiple loading points. People also look elsewhere when the 36-month device rental becomes a constraint, or when they want a single supplier for planning, tracking and driver app.

  • The optimization resequences one driver's stops: it does not assign deliveries to vehicles or handle capacity and multiple depots
  • Devices are rented, typically on 36-month contracts, with installation charged separately
  • Planning, tracking and driver app remain three pieces to make work together, with an external supplier for real planning
  • The product is built around heavy vehicles and the tachograph: many functions are of no use to anyone delivering with vans

Key differences

How Optivo is different

1

Building routes or resequencing stops

With Optivo, tomorrow's route comes out already built. OptivoRoute, Optivo's route optimization software, starts from the day's orders and decides which deliveries go on which vehicle, in what order and from which depot, respecting time windows (multiple ones too), capacity per vehicle and sector constraints. Webfleet's Order Optimisation puts in order the stops already assigned to a driver. Optivo customers use OptivoRoute with three-compartment vans with adjustable partitions (dry, chilled, frozen) and with pickups and deliveries paired in the same route: cases a resequencer does not handle.

2

Van deliveries or tachographs and heavy vehicles

Optivo is built around the delivery: the driver closes each stop in the app with signature, photo and notes, the recipient gets notifications via WhatsApp, SMS or email, and a Control Tower flags delays and missed deliveries and adds new stops on the fly. Where they apply, the breaks and the daily driving limit of Regulation (EC) 561/2006 are already part of the route calculation. Webfleet is built around the truck: tachograph, driving times, long routes. For a fleet of vans and light vehicles, the delivery functions are the ones you use every day.

3

Devices within the quote or rented devices

With Optivo the Optivo-branded OBD or CAN devices are usually provided on free loan, or purchased to put them on the balance sheet, and for factory-connected vehicles there is Cloud OEM with no hardware. The quote is sized on the volumes you plan, agreed at the start, not on the individual deliveries carried out. With Webfleet the devices are rented, typically for 36 months, with installation charged separately.

4

Who follows the rollout

Optivo is an Italian team that configures your sector's constraints during onboarding and follows the customer directly: pharmaceutical distribution, food and beverage, and agrifood deliveries to large retail are the cases it knows from the inside. Webfleet in Italy has sales and support in Italian.

At a glance

Who it is for Anyone planning deliveries with vans and light vehicles Fleets of heavy vehicles, tachographs, European routes
Route optimization Builds routes: vehicle assignment, time windows, capacity, multiple depots Order Optimisation: resequences one driver's stops
Vehicle tracking Plug & play OBD, CAN bus or hardware-free Cloud OEM (30+ brands) Rented devices, OEM.connect for connected vehicles
Driver app Driver app in the browser, nothing to install: three taps to close a delivery Work App with electronic proof of delivery
Contract Usually a subscription; on request an installed licence Device rental, typically 36 months
Price Quote on planned volumes On quote; UK landing page "from £7.95 per vehicle per month"
Presence in Italy Italian team, onboarding in Italian Site, sales and support in Italian

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Commercial models compared

Optivo sizes the quote on the volumes you plan and includes devices, driver app and rollout. Webfleet sells a per-vehicle fee with rented devices.

Optivo

The quote is sized on the volumes you plan, agreed at the start, not on the individual deliveries carried out. Optivo-branded OBD or CAN devices are usually provided on free loan, or purchased to put them on the balance sheet; Cloud OEM with no hardware where the vehicle allows it. Usually a subscription; on request also a licence installed on the company's systems, with a separate fee for services. Book a demo for a quote on your routes.

Webfleet

Price on quote. In the United Kingdom the tracker landing page states "from £7.95 per vehicle per month" with a basic tariff and 36-month rental; installation is charged separately. There is no public price list for Italy.

Competitor pricing verified on 9 November 2026

What changes with Optivo

With Optivo, kilometres drop by 10-20% and fuel by 10-15%, with 5-10% fewer vehicles needed; route planning takes 5-30 minutes. Payback comes in 3-9 months.
Results from Optivo projects

10-20%

fewer kilometres from the first months

When Optivo is the right choice

Optivo is for you if…

Your fleet is made of vans and light vehicles, and tomorrow's route is still built by hand while telematics shows where the vehicles are. You have time windows, capacity and several loading points to respect, and you want the plan ready in 5-30 minutes. You want proof of delivery, recipient notifications and vehicle positions in the same tool, with devices on free loan instead of rented. You prefer an Italian team that configures your sector's constraints and follows you directly.

Webfleet at a glance

Webfleet is the telematics of Bridgestone Mobility Solutions, with site, sales and support in Italian. It is built mainly for heavy vehicles: tachograph download and archiving, driving times, European routes. With OEM.connect it reads data from the manufacturer's cloud without on-board devices, and since June 2026 this also covers the Volkswagen Group brands.

Who Webfleet is for

Webfleet is aimed mainly at fleets of heavy vehicles, whose daily work revolves around the tachograph, driving times and European routes.

How to move from Webfleet to Optivo

The switch is aligned with the end of the Webfleet rental, so you never pay two fees at once.

  1. 1

    Set the date on the rental expiry

    The Optivo team works with you to activate the platform when the Webfleet contract ends, without months of overlap.

  2. 2

    Bring orders and master data as they are

    Customers, addresses and orders come in through Magic Order, the OptivoRoute chat: Excel, CSV, PDF or photos. The AI searches the history for what is missing and asks for confirmation when a figure does not add up.

  3. 3

    Choose how to track the vehicles

    Optivo-branded plug & play OBD or CAN bus devices on the vehicles that need them; hardware-free Cloud OEM for those connected from the factory. The Webfleet devices go back to the rental company.

  4. 4

    Configure the constraints with the team

    During onboarding you set time windows, capacity, depots and sector rules. Drivers log into the app with email and password and close a delivery in three taps.

We'll walk you through the switch on your own data: orders, vehicles and the end date of your current contract.

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FAQ

I use Webfleet for tachograph downloads: can I run Optivo alongside it?

Yes. Tachograph download, archiving and analysis stay in Webfleet, which you already use. Optivo adds routes built from the day's orders, the driver app with proof of delivery and vehicle tracking. When it builds routes, OptivoRoute takes into account the breaks and the daily driving limit of Regulation (EC) 561/2006.

How is Optivo different from Webfleet's Order Optimisation?

OptivoRoute starts from the day's orders and distributes them across the vehicles, decides the order and the starting depot, and respects time windows, capacity and sector constraints. With Optivo, kilometres fall by 10-20% and fuel by 10-15%. Webfleet's Order Optimisation resequences the stops already assigned to a driver.

How do vehicles connect to Optivo if I have Webfleet devices today?

With Optivo each vehicle connects with an Optivo-branded OBD or CAN device, usually on free loan, or with hardware-free Cloud OEM for factory-connected vehicles. During onboarding you decide vehicle by vehicle. Webfleet devices are rented and go back to the rental company when the contract ends.

How much does Optivo cost compared with Webfleet?

Optivo's price is built on the number of vehicles, the modules you choose and the volumes you plan, agreed at the start, and includes devices, driver app and rollout. The demo with your data serves this purpose too. Webfleet does not publish an Italian price list; in the United Kingdom the landing page starts from £7.95 per vehicle per month with 36-month rental and installation charged separately.

How long does it take to switch to Optivo?

For standard configurations, onboarding can be immediate: the platform runs in the cloud and devices are installed in a few minutes per vehicle. With customizations or team training it can take up to a few weeks, with constraints configured during onboarding together with the Optivo team. Aligning the switch with the end of the Webfleet rental avoids double costs.

Updated on:

How this comparison was made

Comparison written by Optivo from the competitor's public sources, checked on the date shown.

The information about Webfleet was checked against the sources listed on the update date. Prices, products and terms may change: check the official channels before deciding.

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